Today, MMORPG.com learned that EA Mythic will be going through another
transition as the company reclaims the Mythic Entertainment name.
“We are going back to Mythic Entertainment,” said Mark Jacobs, the VP and
General Manager of EA Mythic. “I’ve always been a believer of separate
branding,” he continued, going on to cite a number of successful companies
like Disney and GE that operate subsidiary companies under separate and
distinct brands.
“I think that this is a wonderful example of how things at EA are changing,”
he continued, “both John (Riccitiello, CEO of EA) and Frank (Gibeau, EA)
have spoken multiple times about city states, more freedom, that sort of
thing and I think this is an obvious example.”